Pre-information: Conclusions on matching capacity with results of surveys 1 to 9.
Mandate: Completion of the first phase of the market opportunity table and sequencing of the next phase of the study.
Objective and readiness
The scope of the survey, candidate markets, demand linkages and capacity checks have been developed in chapters 1 to 9, which are organized into an enforceable market opportunity table. Priority is given to what kind of customers and what information they build, rather than to which words they promise to rank first. Only when opportunities, rationales, limitations and resources are written together will the following client portraits and keywords not proceed in different directions.
First, there are multiple records by market, type of customer ' s business and procurement tasks. Each opportunity is numbered, associated product, evidence of demand, procurement cycle, competitive observation, capacity status, supply restrictions and information gaps.
Method of operation
The selection order is based on hard conditions. The opportunity for ability or delivery is not directly promoted. The opportunity for information to be filled is defined by the workload, and the rest compares demand clarity, client identifiers and team acceptance. The team uses a high, medium and low grade, but each level has a basis for decision.
The first set of tasks, including responsible persons, information to be added, customer research methods, expected inspection nodes and conditions of suspension, are given priority. The scope is modest, so that sales, technology and operations can be carried out together. It is not one time that all national websites are created, and it is expected that clients will be located after ranking. The schedule should leave time for information reconciliation, first checking of key unknown items, which cannot be considered as having been established.
Apply examples
The application of this example follows OEM, a working suit that can be used as supplementary information if the demand for a British distributor is available, but the process of refilling the order is confirmed. Another market may have supply restrictions that have not been resolved, and studies are kept to a standstill. There is no pre-set for the best national and operational results, and the preferred source is the condition, and the actual order is to be determined by a team.
Each opportunity is given to write operational observation indicators at the same time. The eligible needs, information completeness, sample assessment and quotation advance can be recorded, but the record rules and current baseline are confirmed. The flow indicators are then broken down at the SEO stage and cannot be treated as an order commitment in this section.
Outputs and acceptances
Managers should be able to choose an opportunity to explain why they do it first, what they need to do, and when to review it. If the table is ranked only by the country, without the client’s mandate and capacity, it is not yet a qualified stage output and needs to be returned to the previous supplement.
The completed market opportunity table is a single entry for phase 2 and is given to 11 to create a client classification.
