Personal SOHO
Limited resources, lack of trust and endorsement: focus on one market, use professional content and precise contact to start effective dialogue.
Qixing GlobalQIXING GLOBALCourse consultationSocial Media Driven B2B Growth
Practical training on Facebook, LinkedIn, independent websites and foreign trade sales helps individual SOHOs, internal to external factories and foreign trade B2B teams to establish replicable customer acquisition systems.
Get course plans →Different starting points, customer acquisition bottlenecks and priorities are completely different.
Limited resources, lack of trust and endorsement: focus on one market, use professional content and precise contact to start effective dialogue.
Capacity but unclear advantages: Translating factory capabilities into risk reduction and verifiable evidence that buyers care about.
Channels are scattered and leads are difficult to hand over: unified positioning, content, development, CRM and sales review SOP.
Rather than replacing each other, platforms take on different roles in the customer decision journey.
Continuously output professional content and proactively identify and reach decision-makers, which is suitable for cultivating long-term relationships and trust.
Undertake existing procurement needs, but price comparison is strong on the same screen, and traffic and rules are restricted by the platform.
Exhibitions are suitable for centralized communication, and development letters are suitable for direct contact; social media can continue to warm up and follow up before and after.
From website development to training and coaching, build a foundation your team can keep improving.

For limited resources and weak trust signals: focus on one market and follow customer positioning, professional presence, trust-building content, proactive outreach, enquiry qualification and sales conversion.
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For factories with production capacity but unclear differentiation: turn equipment, processes, quality control and delivery strengths into buyer-friendly evidence, then build targeted content, outreach and enquiry conversion.
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For disconnected content, prospecting and sales: align the ideal customer profile, content cadence, lead standards, CRM handoff and review process to build a measurable growth system.
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Learn market and customer positioning, profile and Page setup, B2B content, prospect search, interaction and messaging, Meta Ads testing, and Messenger or form lead conversion. For solo exporters, factories and B2B teams.
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Build a credible profile, find target companies and decision-makers, warm relationships, publish professional content, write outreach messages, follow up systematically and use Sales Navigator. For solo exporters, factories and B2B teams.
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Plan markets and keywords, buyer-led site architecture, product and solution pages, cases and trust evidence, SEO content, enquiry paths and conversion optimization.
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Improve market research, precise prospecting, 360-degree customer analysis, sales materials, outreach and follow-up, closing, and post-sale account growth.
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May has 17 years of export experience and 10 years of hands-on LinkedIn experience. She is CEO of Le-Mao Consulting and author of 'New Thinking in Export Social Media Marketing: Say NO to Ineffective Socializing'. May specializes in LinkedIn positioning, target-customer search, professional content, relationship building and message conversion, helping export teams create an executable LinkedIn prospecting SOP.
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Frank has 12 years of hands-on experience in export digital marketing, covering Facebook B2B operations, Meta Ads, SEO/SEM and project management. Frank specializes in Facebook market positioning, Page building, content operations, customer development, Meta Ads and enquiry conversion, connecting traffic with qualified sales opportunities.
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Qixing Global analyzes the common reasons why foreign trade salesmen’s LinkedIn profiles are viewed but not consulted, the troubleshooting sequence, implementation methods and core indicators, helping individual SOHOs, internal to external factories and foreign trade teams to improve the customer accuracy and effective business opportunities of LinkedIn’s free natural flow.A common problem is that the information only states the position and products, but does not explain what procurement problems it can solve for which types of buyers.
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Qixing Global explains the diagnosis, execution order and business metrics for this Facebook B2B organic-growth question. The usual cause is product-and-specification content that is not connected to a specific buyer, buying stage or application problem, so readers cannot see why it matters to them.
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Qixing Global analyzes the common reasons, troubleshooting sequence, implementation methods and core indicators of how to design LinkedIn avatars and background images to better build B2B trust, helping individual SOHOs, internal to external factories and foreign trade teams to improve the customer accuracy and effective business opportunities of LinkedIn's free natural flow.A common problem is that the avatar lacks professional identification, and the background image is filled with products and text, making it impossible for customers to quickly confirm their identity and professional title.
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Qixing Global explains the diagnosis, execution order and business metrics for this Facebook B2B organic-growth question. Treating the whole world as one market makes language, scenarios, price communication and posting time unfocused.
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Qixing Global analyzes the common reasons why the LinkedIn Headline should write about the position, product or customer value, the troubleshooting sequence, implementation methods and core indicators, helping individual SOHOs, internal to external factories and foreign trade teams to improve the customer accuracy and effective business opportunities of LinkedIn's free natural flow.A common problem is to only write Sales Manager or list keywords, which lacks differentiation and provides no continuation for customers.
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Qixing Global explains the diagnosis, execution order and business metrics for this Facebook B2B organic-growth question. A solo exporter needs both personal trust and an owned company asset; using only one creates a structural weakness.
Read more →Get the course outline, schedule and learning options.