How to choose a multilingual URL
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How to choose a multilingual URL

The choice of the URL around a multilingual web site, with a clear basis for judgement, implementation, validation of indicators and common risks, helps to achieve more stable access, capture and effective natural flow.

First, the conclusion is that sub-directories, sub-areas, or national domains are feasible, and long-term stabilization options should be chosen according to the ability to operate. This is also the most important judgement in dealing with “how to choose the URL of a multilingual site.” Independently, the URL is the basis for the discovery, link and statistics of language versions.

多语言网站URL应该怎样选择技术示意图,展示独立URL、语言切换、正常响应、长期稳定
Figure 71 How to choose a multilingual URL: implementation matrix

The actual execution can start with a small sample. The fixed URL is assigned to each language, the web site provides a language switch, the server returns the normal HTML, and does not rely on Cookie or browser language to hide the version. First, the original data and the website version are maintained, then the scope of the modified action is controlled in the same template or type of URL, so that site maintenance can know where the improvement comes from.

Take the UURL from different regions and check the status, Canonical, hreflang and the analysis subgroups. Quantitative and quality indicators need to be accompanied by a desk account: the former describes the coverage, the latter indicates whether the visits solve the problem and whether they bring about an effective next step.

The most easy pits to step on are: the automatic forced jump of all visitors prevents users and reptiles from accessing other versions. The conditions of application, the person responsible and the cessation rules should therefore be stated prior to publication; and, in the event of an anomaly, the state of stability should be restored before continuing to be judged on the basis of logs, access to observations and operational data.

This process does not require a single re-completed site. The selection of a representative web site on a trial basis to observe a complete capture and transformation cycle, and then the solidization of validated rules into CMS, sample verification and monthly rediscoveries, usually has a more reliable long-term effect than a temporary surprise.

In order to prevent the conclusion from remaining in the report, it is recommended that independent URLs and long-term stability be issued as receiving and inspection items and that exceptions be judged by whom and for how long. This way, the new site will follow the same standard and the old site will be discovered in a timely manner after the template changes.

When you actually repeat a disk, you can choose a successful site and a failed site in parallel. It is easier to create a clear next set of actions than to look at the average of the entire site.

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