In the OpenAI official note, OAI-SearchBot is used for search results-related purposes, GPTBot is used to indicate whether content can be used for training basic models, and the robots.txt set up to be independent of each other. Wishing content to be found in the ChatGPT search does not mean that training purposes must be allowed to climb.
When OAI-SearchBot is able to access the public pages, the system has a better opportunity to read the main text, generate a summary and provide clear references; if it is forbidden to do so, it is still possible in some cases to find URLs from third parties and to display only links or titles. GPTBot represents another choice of content. The technology strategy should be determined by the enterprise content policy, not simply by allowing or rejecting all of it.
Before implementation, content is classified by common market, legal and technical recognition: public marketing content, open knowledge content, customer-specific information, internal documents, and personal information. OAI-SearchBot is allowed on pages that are open and want to be searched for. GPTBot is configured for training purposes according to business policy.
OpenAI explains that changes to the robots rules may take effect for a certain period of time, so do not use access within a few minutes as the sole judgement. Official robotic documents should also be reviewed on a regular basis, as names, uses and authentication methods may be updated.
The common area of error is that OAI-SearchBot is allowed to automatically guarantee that the brand will enter every response, or that GPTBot will be shielded from the search at the same time. Another risk is that only the robots.txt will be changed, but the firewall will return to 403. Once the setup is completed, the robots files should be checked from the open network and a record of approval should be kept to ensure that subsequent shipments will not be inadvertently reversed.
When you land, you should include “content use classification, OAI search strategy, GPT training strategy, logbook and rule review” in the same release form, specifying who is responsible for the content, who is responsible for the technology, and the date of review. Any change must be accompanied by a check of the visible content of the page, HTML source code, structured data, internal links and site maps, so that the front desk is updated and the machine reading layer retains its old values. GEO is not a one-time installation plugin and does not guarantee that any platform will be quoted; it is a set of content and technical works that continuously improves the accessibility, validation, attribution and citation of information.
