Pre-information: Approved Operational Objectives and Survey Scope List, Title 1.
This task: Select the candidate market that deserves in-depth study and keep the basis and unknown.
Objective and readiness
Title 1 defines product lines and the scope of the survey, which narrows the global market to a well-founded list of candidates. What is needed is a comparison between product demand, customer identifiers, supply conditions and team acceptance, and not a preference based on economic development or low-cost advertising.
A national screening log is prepared. Fields include areas, product categories, evidence of demand, target customer type, supply to be approved, language, source of information and research status. Each conclusion keeps the original page or data log, statistical period and search conditions.
Method of operation
When investigating trade information, the product classification is verified. Official trade data are used to record reporting countries, trade flows, partners, years, commodity codes and statistical calibrations. The code may contain a wider range of commodities, and it is not possible to write directly the size of the market for the product at cost of the same import amount.
Read the company’s publicly available product range, service industry, procurement information and project description as a matter of priority.
Apply examples
The example of application follows the OEM factory of the work clothes, with the UK, Canada, or Australia as candidates for comparison. The researchers record uniform distributors, common custom expressions, supply problems, and language readiness. The example does not provide a false import volume, and does not foresee the highest ranking of any country.
The selection is based on a pre-emption and re-matching of opportunities. Products or delivery conditions that cannot be met are listed as pending and are not offset by a high-demand rating; the rest of the market compares client clarity, information preparation and sales response.
Outputs and acceptances
This product is a list of candidate markets with evidence and unknown items.
As the client’s business and plant capacity are further checked, the order of candidates may change, so the survey version and review date are retained. The market selection criteria are to know what is first studied, why, and what is missing, rather than a one-time claim that a country is most worth developing.
