This problem is easy to be misjudged, because the platform data only shows the behavior and will not directly tell you the purchasing intention behind the behavior.A common root cause is that private messages are scattered in the inbox of personal accounts and homepages. They are easy to miss, follow up repeatedly, or cannot be attributed. They need to be verified with real customer information.
It is recommended to extract the latest 20 to 30 interactors, visitors or leads, check the country, company, position, industry and demand, and classify them into three categories: target, possibly relevant, and obviously invalid.The end point of natural flow is not to get interaction, but to guide the right visitors to effective conversations that can be followed up, judged, and entered into the sales process.The sampling results can help determine whether the content, audience, or acceptance should be changed.
The next step is to record at least the date, source content, country, company, role, demand, level, next step and person in charge, and set up expiration reminders, and design corresponding calls to action for each type of content, establish private message first question, lead recording, qualification judgment, information sending, follow-up rhythm and result attribution.Complete the full link check.Every time you make a change, you must clearly state what kind of invalid people you want to reduce and what kind of target customers you want to increase. You can't just write unverifiable goals like "improving results."
The platform layer looks at the conversation initiation rate, effective lead rate, first response time, quotation rate, follow-up completion rate and business opportunity sources, while the business layer checks unassigned, overdue and inconclusive leads every week.At the same time, record the first response time and next step results, because no matter how accurate the clue is, if no one follows up in time, it will be misjudged as a poor channel quality.
It is recommended to look at trends every week, make decisions every month, and review strategies every quarter.Only when continuous data and sales feedback are supported at the same time can investment in natural flow be expanded; if there is a conflict between the two, first unify the criteria for effective leads and then discuss the quality of the channel.
