For personal SOHOs, internal to external factories and mature foreign trade teams, the resource conditions for this problem are different, but the mistakes are usually the same: most visitors see the content on the mobile phone first. If the cover text is too small, the paragraph is too long or the button is blocked, leads will be lost directly. So don’t copy your peers’ publishing frequency, audience, or budget just yet.
SOHO should focus its limited time on the most suitable customers and products; when transferring internally to external factories, first complete overseas trust information; and mature teams should unify their marketing and sales caliber. Regardless of the category, the Facebook homepage is the trusted landing page for customers after entering from the post. Incomplete information will cause the interest generated by high-quality content to be lost in a few seconds. Operational goals should all fall into effective dialogue, quotations and business opportunities, rather than stopping at busy data.
It can be advanced in three steps. The first step is to use your mobile phone to check the avatar recognition, cover safe area, first few lines of the introduction, buttons and links. Do not place important information only on the edge of the picture. The second step is to check the homepage in the order of the avatar and name, cover value proposition, introduction, action button, top content, products and cases, website and contact information. Complete the undertaking; the third step is to write down hypotheses for each adjustment, such as which types of customers are expected to increase and which indicators will improve. Changes without assumptions cannot form a team experience.
It is recommended to adopt "quantity + quality" for data review. Quantity includes stay after visiting the homepage, action button clicks, website clicks, WhatsApp or Messenger conversations, and data downloads; quality verifies the country, company, role, application, quantity, and time. In particular, this question should examine the mobile landing page speed and key button completion rate separately. Both sets of data must correspond to the same piece of content, ad, or source.
If there is still no improvement in a continuous observation cycle, you should return to customer positioning and value expression instead of continuing to increase volume. The value of homepage construction is to allow the right customers to quickly confirm whether you are suitable, rather than to make everyone mildly interested.
