From an operational perspective, the key to this issue is not “whether Facebook can do it”, but whether the current actions serve clear customers. A common problem is that only putting multiple product puzzle pieces on the cover will cause information congestion, and customers still don’t know what the company can solve for whom.
It is recommended to first create a customer decision-making table and write down the target customers, the scenarios that trigger the demand, the most worrying risks, the required evidence and the acceptable next step. The Facebook homepage is the trusted landing page for customers after entering from the post. Incomplete information will cause the interest generated by high-quality content to be lost in a few seconds. This form prevents content or advertising from saying only what the company wants to say.
The implementation of this question is: use a customer value proposition to match the main application screen, and then supplement it with three credible capabilities and a clear consultation entrance. Do not stuff the entire brochure into the cover. After completion, check the homepage in order of avatar and name, cover value proposition, introduction, action button, top content, products and cases, website and contact information. . If multiple people are involved, the same set of product parameters, cooperation conditions, effective lead definitions and response criteria must be used to prevent customers from obtaining conflicting information at different links.
Weekly review of homepage visits, stay, action button clicks, website clicks, WhatsApp or Messenger conversations, and data downloads, and random checks of real interactions and conversations. The focus of the quality inspection for this question is to test the home page stay and button clicks before and after the cover update. When it is discovered that invalid customers are concentrated from a certain theme, country or entrance, priority should be given to correcting the source rather than just asking sales to strengthen follow-up.
A healthy organic flow system will gradually improve customer relevance and sales efficiency, even if surface volume does not grow rapidly. As long as effective conversations, quotation opportunities, and trackable business opportunities continue to improve, the direction is right.
