This problem is easy to be misjudged, because the platform data only shows the behavior and will not directly tell you the purchasing intention behind the behavior.Common root causes are that positions, markets, products, links and contact information have expired for a long time, which will cause customers to question the authenticity and need to be verified with real customer information.
It is recommended to extract the latest 20 to 30 interactors, visitors or leads, check the country, company, position, industry and demand, and classify them into three categories: target, possibly relevant, and obviously invalid.The LinkedIn profile is not only the business card of the content publisher, but also the first place for buyers to verify their identity after receiving interactions or messages. It must also describe the service recipients, professional capabilities and credible evidence.The sampling results can help determine whether the content, audience, or acceptance should be changed.
The next step is to conduct an audit every quarter, and update it immediately when the position, main market, certification, case or website entrance changes, and check the avatar and name, Headline, About, experience, selected content, skill certification, contact information and action entrance in order, and make all information focus on the same type of target customers.Complete the full link check.Every time you make a change, you must clearly state what kind of invalid people you want to reduce and what kind of target customers you want to increase. You can't just write unverifiable goals like "improving results."
The platform layer looks at target customer profile visits, search exposure, attention growth, selected content clicks, website visits and effective conversations, while the business layer checks cross-platform information consistency and the number of broken links.At the same time, record the first response time and next step results, because no matter how accurate the clue is, if no one follows up in time, it will be misjudged as a poor channel quality.
It is recommended to look at trends every week, make decisions every month, and review strategies every quarter.Only when continuous data and sales feedback are supported at the same time can investment in free natural flow be expanded; if there is a conflict between the two, first unify the effective lead standards and then discuss the quality of the channel.
When this question is implemented, you can first verify it with a small group of real target accounts: audit it once a quarter, and update it immediately when the position, main market, certification, case or website entrance changes.After execution, don’t just judge based on your feelings, but check the cross-platform information consistency and the number of invalid links; at the same time, save the customer identity, version, date and subsequent sales results to avoid mistaking accidental replies for replicable methods.
