Preface: 20 completed client image and procurement questionnaire, including website pages and information needs fields
Mandate: To establish a vocabulary that harmonizes product storage, client industry and procurement issues
Objective and readiness
Opens the 20th organized client image and procurement list, sifts out the web page and information needs fields and separates the product, client industry, and procurement issues. The keyword library does not start with hundreds of loose words, but creates a catalogue of these business assignments. The book only designs storage and management rules, does not decide on the web site to which each word corresponds, and does not consider the search volume the only entry condition.
Creates a master table and a field description page. Each line of the table saves an original query expression, setting at least a number, original word, language market, word category, procurement assignment, relevant product, source, date of evidence, business suitability and status. Sets a theme number for subsequent grouping, avoiding rewrite of the original expression and loss of proof of client terminology.
Method of operation
Language and market, English, is not a particular country. A procurement task can be written to find a manufacturer, choose a series or prepare a request for quotation, but it is not clear when it is to be judged.
Fields indicate that the rules for filling out are written on the page. The source records the specific document or the public page, which is suitable to distinguish, evaluate and leave unobtainable; the keyword library is used for research and content planning. The operating field is not equivalent to the meta keywords label in the web page and does not need to be copied in bulk to the web code.
Apply examples
Applying the example: When OEM plant assesses the needs of British distributors, it can record workwear manufacturer, linked to the manufacturing and search for a supplier. It is also recorded in hotel unit supplier, associated with the hotel uniform series.
Hotel booking in the same example, although in the customer industry, is not related to the clothing provided by the factory, should go into exclusionary records and not into the subject of a candidate. If a client asks about the cost of a sample, retain the original question at the same time as the sum of the questions, which can be traced back to the language and facilitate the operation of the identification of his procurement tasks, and cannot leave a single cost word.
Outputs and acceptances
The output is an empty list of keywords with field definitions and illustrative rows. Sales complete the client's query, technicians fill the name of the process, and operations check whether the same field is of the same calibre.
The product words, application words and exclusions are randomly drawn from the acceptance, confirming the traceability of the source, explaining the task of the procurement and judging the ability to do so. The next word for establishing its own business by this field is in the twenty-second, and the next word for the client industry is 23; the more the subsequent source, the greater the value of the uniform rules, the greater the original record cannot be covered by convenient sequencing.
