Pre-information: A list of selected client industry applications developed in 63 and a classification of key words in 27 procurement phases.
Mandate: to organize learning content and procurement decision-making content according to the level of readership readiness.
Objective and readiness
The study article answers what, why and basic differences, and the procurement decision-making article helps to compare conditions, prepare requests for quotations or check supply. Both categories may be useful, and the ratio should be determined by keywords and client questions.
For example, a reader who knows the type of material may not have identified the product, and it may be premature to ask to complete the full project form directly. Buyers who have compared the two options need to be clear enough to read only a material definition.
Method of operation
Fill in the matrix with a theme number, readership readiness, core answers, necessary prerequisites, associated products and next steps. If a subject is accompanied by a basic teaching and complex review, the main task is identified; a small number of contexts can be kept, and very different questions are opened up and established. Do not impose the same number of articles for each stage, and there is no field for real problems.
In arranging for the take-over, the learning articles can lead to a series of explanations or more specific options, and the procurement articles can provide a list of information and contact conditions. The entry text should indicate what the next page will solve, not all of which will be purchased immediately. When the manufacturer does not have a retail trade, the website needs to let readers know what information is submitted to assess, rather than to simulate a purchase process that is inconsistent with business.
Apply examples
The way in which a distributor identifies customized packaging, product series, and expected quantities is in preparation for the purchase. The previous article connects the product series to the latter, and the latter enters the OEM information list.
If the subject of study is primarily attracted to individual users, it is also necessary to check whether the initial, illustrative and related links represent the B2B range. The explanation can be given to the selection of the channel and the mass supply scene, rather than forcing each knowledge issue to be advertised. The subject of failure to form a reasonable path with the plant's products should be temporarily excluded or lowered.
Outputs and acceptances
When checking the receipt and inspection matrix, please check whether the article answers the current question and whether the next step is natural. The record requires additional explanation, and then changes the content phase or the link task.
After completion, the stage and the task field are given to the release calendar, without classification as a permanent label. Client feedback may change the focus of the subject, and improved information may also add to the decision-making notes of the study articles.
