TikTok video time, how do you know?
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TikTok video time, how do you know?

Helping brands to establish a searchable, verifiable and continuous TikTok business process around “how should TikTok's video be determined” describing conditions of application, implementation methods, monitoring indicators and risk boundaries.

TikTok视频时长应该怎样确定相关运营流程图,图中文字为英文
Figure 27 TikTok video duration how to determine: Operational implementation diagram

Before answering this question, make a distinction between platform performance and operational results. The video should fulfil the commitment and not delete the key conditions or fill them for short or long, so that the two have the opportunity to match the same path.

It is easy to make mistakes because there is no fixed number of seconds suitable for all accounts, and the complexity of the subject matter and the efficiency of the expression is more important. The resolution is to separate the facts of the content from the operational assumptions: the former need to check and the latter need to be validated through a continuous sample.

TikTok Studio provides content and account analysis portals, but a single percentage does not explain the reasons, and retention, interaction, home page behaviour and business results need to be viewed in the same path. The team also has to record the date of the visit and avoid the long-term application of the old rules.

Do not copy in bulk. Select a representative scene, which determines the length of time according to "first core answer, then lens necessity; the same question can be tested for a streamlined and complete interpretation" to complete the sample, allowing business, production and target users to identify barriers to understanding before deciding on scale.

When the effects are judged, the length, completion rate, look back, save and convert are compared to the average, rather than the average. At least one full release period is observed and compared with a medium or similar video group to avoid bias by the single-day peak and low-base fluctuations.

The off-site page uses entity names and core terms that are consistent with the video, while providing access to the body text, pictures, ALTs, related inner links and URLs; this is more conducive to long-term search than the stacking of words such as “TikTok SEO”.

In order to allow TikTok video to be reproduced by others, the project record must contain at least a reference number, release time, target market and four check points: PROMISE, DEPTH, LEGTH, OUTCOME.

There are two questions that need to be answered at the same time: whether to “comparison the length of the view, the completion rate, the reading, the preservation and the transformation, rather than the average”, and whether to “prove that short video must be better with a high completion rate, which may ignore the high-quality transformation of deep content.” The former decides whether to continue, while the latter decides whether to suspend, correct or add.

Do not consider relevance as a cause and effect. Prove that short video is better with a high finish rate, and may ignore the high-quality transformation of deep content.

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