From an operational perspective, the key to this issue is not “whether Facebook can do it”, but whether the current actions serve clear customers.A common problem is that putting all visitors into one audience will mix people who just glanced at it and people who have submitted their needs.
It is recommended to first create a customer decision-making table and write down the target customers, the scenarios that trigger the demand, the most worrying risks, the required evidence and the acceptable next step.The advertising system will look for people who are more likely to complete the action around the selected goals and optimization events. Wrong target selection will result in a large amount of cheap but no commercial value data.This form prevents content or advertising from saying only what the company wants to say.
The implementation actions for this question are: layer by video viewing, homepage interaction, product page visit, key page stay, form opening and submitted leads, and exclude those who have completed the goal.After completion, the conversion position and optimization events are deduced from the business results in sequence, and a simple campaign and ad group structure is designed according to country, customer type, industry and data base..If multiple people are involved, the same set of product parameters, cooperation conditions, effective lead definitions and response criteria must be used to prevent customers from obtaining conflicting information at different links.
Review the target event cost, effective lead rate, country and customer matching, frequency, learning status and sales acceptance rate every week, and randomly check real interactions and conversations.The quality check of this question focuses on setting different information based on behavioral depth and observing conversion improvements.When it is discovered that invalid customers are concentrated from a certain theme, country or entrance, priority should be given to correcting the source rather than just asking sales to strengthen follow-up.
A healthy paid promotion system will gradually increase customer relevance and sales efficiency, even if the surface volume does not increase rapidly.As long as effective conversations, quotation opportunities, and trackable business opportunities continue to improve, the direction is right.
