For personal SOHOs, internally transferred factories and mature foreign trade teams, the resource conditions for this problem are different, but the mistakes are usually the same: the platform optional tags are not equivalent to the complete enterprise database, and forcing extremely detailed positions may miss the actual decision-makers.So don’t copy your peers’ publishing frequency, audience, or budget just yet.
SOHO should focus its limited time on the most suitable customers and products; when transferring internally to external factories, first complete overseas trust information; and mature teams should unify their marketing and sales caliber.No matter which category, the advertising system will look for people who are more likely to complete the action around the selected goals and optimization events. Wrong target selection will result in a large amount of cheap but no commercial value data.Operational goals should all fall into effective dialogue, quotations and business opportunities, rather than stopping at busy data.
It can be advanced in three steps.The first step is to use industry, device, application, association or related brand signal combinations, and further screen customers through materials and form questions; the second step is to work backwards from the business results to determine the conversion position and optimization events, and then design a concise campaign and ad group structure based on country, customer type, industry and data base.Complete the undertaking; the third step is to write down hypotheses for each adjustment, such as which types of customers are expected to increase and which indicators will improve.Changes without assumptions cannot form a team experience.
It is recommended to adopt "quantity + quality" for data review.Quantity includes target incident cost, effective lead rate, country and customer match, frequency, learning status and sales acceptance rate; quality verifies country, company, role, application, quantity and time.In particular, this question should be verified based on the compatibility of the submitter's company, position, and needs.Both sets of data must correspond to the same piece of content, ad, or source.
If there is still no improvement in a continuous observation cycle, you should return to customer positioning and value expression instead of continuing to increase volume.The value of a target audience is to get the right customers to confirm your suitability more quickly, rather than getting everyone mildly interested.
