Pre-information: Existing search Query material, Official Web site, 90, and sign-in results, maintained by Title 1 and 10
Mandate: To organize the original pre-publishing records and the online configuration into a consistent-calibre comparative baseline
Objective and readiness
The official web site and online status has been confirmed in Title 90, which translates the existing search, page and query records saved in Titles I and X into a comparable operating baseline. The pre-reversion data of the old station must come from the information stored at the time, and cannot be added to the memory. The new site does not have historical natural search performance, and should be clearly marked as a no-historical baseline, starting with the first pages and configurations.
The baseline is divided into four parts: search, access, thread and implementation status. Search records clicks, displays and focus page queries; access records of relevant entry and mission events; thread records submission, qualified demand and sales opportunities; implementation status records go-live dates, page versions, language and tracking settings. Fields include both date ranges, time zones, filter conditions, data sources and responsible persons, avoiding different reports that appear to be of similar calibres.
Method of operation
This is done by checking that the Search Console resources cover the correct domain name and protocol, and then confirming that the analytical tools and forms are received properly. Select the complete area of the same length before and after the reversion, so that the week composition is as long as possible consistent with the filter conditions; there are clearly seasonal operations with reference to comparable information.
Create a list of focus pages, linking the priorities of the tenth and the fortieth pages, to record changes in the main tasks, original status and distribution of each page. The amount of data is not compared only in percentage terms for hours, and the absolute number and observation period is kept.
Apply examples
Assuming that the OEM factory has updated the English distributor's procurement path, the team has, in the first phase, kept key queries and clues from the old site. Checking whether the new page can be accessed, followed up by the original calibre, and then comparing the display, click and demand quality of the same area. The new page in French, where no data are available, is recorded separately and is not simple compared to the old mature English page.
If there is a sudden reduction in the submission of a modified form, the event, reception and notification are determined to be invalid and the change in access will be judged. The tracking interruption period should be marked as a data gap and not as a real business decline.
Outputs and acceptances
The output is the baseline page of the SEO Effect Rehearsing Table, which contains the original file location, comparative settings, focus pages and known limitations.
The baseline function is to provide the team with evidence to explain the change, rather than requiring a ranking on the line for a few days; SEO and the results of the operation need to be assessed gradually under clear conditions and calibre.
