The platform tools will change, but the logic of identity, ability, and risk will be relatively stable for the purchaser. If the “detailed parts price is slow, how to collect drawing information in advance” on Facebook is not linked to the sales movement, even the growth of interaction will be difficult to create.
The key to implementation is not to increase the volume of distribution, but to allow evidence to be presented around public transport, materials, processes, testing and delivery, linking the manufacturing capacity to the buyer's quality risks and supply stability. The team should keep the exhibition business cards, talking points and subsequent meetings in the same catalogue and record who reviews them and when to update them.
It is recommended that the data sources be reviewed on a monthly basis and that the quality of comments, the conversion of private letters, and the rate of completion of follow-up be analysed. Tracking omissions, duplicate leads and stages are not updated.
Double-checking also involves checking drawings for evaluation, test reports, batch records and application samples to match each other and recording exceptions separately to avoid a random query as a general rule.
