“How to find a way to optimize advertising from a failed thread” is not a good job, not just for the operator’s sense. Before starting, the team should agree on a goal that will be validated by the sales.
Take a single view of the picture: does it still give rise to misinterpretation, even if there is no text; if there is an unproven conclusion, read the text alone again, or if there is an unproven conclusion. In order to facilitate reproduction, the process can be consolidated into a one-page template: first, to complete a layered view of Platform indicators, website behaviour and the CRM results, first to confirm the integrity of the data, then to explain the changes and propose the next experiment, then to attach a product presentation, common questions and technical explanations and responsible persons, and the next update only replaces the change.
The number of video views, product page visits and follow-up dialogues in different countries is recorded, with an indication of budget, language and follow-up; without these background, horizontal comparisons are meaningless.
Repetition also involves checking that the same thread can trace key nodes from the first touch to the sales results, and separates the exceptions from a random query as a general rule.
