“The B2B product and business scene” is not a good job, not just for the operator’s sense. It is important to judge whether or not it is right, not just the level of excitement on the surface of the home page.
Scripts should not start with company presentations, but should begin with work or results; a key action, a verifiable detail and a clear entry point should follow; the picture should be shown separately: does it still give rise to misinterpretation, even if it does not have the text; if there is an unproven conclusion in the text, read it separately; in order to facilitate replication, the process can be consolidated into a one-page template: the first round of interaction, sales forwarding, group contact and follow-up questions should be arranged, and feedback from different audiences should be recorded, followed by a drop-off page, a table answer and a sales note and the responsible person, with the next update replacing only the change.
In the case of delivery, the title, picture, text, link parameters and “submission of a procurement plan” versions are kept in tandem, and subsequent sales references are not mischaracterised. The number of days, stage transformations and reasons for missing quotations are recorded separately for different countries, with an indication of budget, language and follow-up; without these background, horizontal comparisons are meaningless.
It is also necessary to check effective comments, requests for information, home page visits and follow-up dialogues to indicate the quality of distribution, and to record exceptions separately and to avoid a casual query as a general rule.
